Game Informer

Game Informer (a videogame magazine) (http://gameinformer.com/default.aspx) recently went through a site re-design, and one of the biggest new features is digital media that adds onto the content of the print media. The first game they gave this treatment to was Disney’s “Epic Mikey” Project (http://gameinformer.com/games/disney_epic_mickey/b/wii/default.aspx). During the course of their interview with the game’s creators, they were given screenshots and video interviews that they released online over the course of the month following the release of the magazine’s “Epic Mikey” cover-story issue. I liked the idea because it gives more credence to the journalists’ reports of what they’re seeing, and gives me as a consumer a better picture of the product I may end up buying. Moreover, the introduction of digital media to their journalistic method makes me believe we’re getting closer to a culture where news is digitally based, and more freely accessible. Right now you have to sign up and pay subscription fees for even the most basic stories online that showed up at some point in the paper. I’m hoping that this free integration of digital media with the print story is a sign of where news distribution is headed.