Penny Arcade, a popular web comic I talked about in a previous blog, will occasionally do a mini-comic, available for free online, to advertise a specific game (http://www.penny-arcade.com/presents/). I think this is a very good way of advertising a product; a popular web-comic artist makes something relating to the content of a game’s story. This way, the company advertises much more successfully to one of the hardest groups to advertise to: net-surfers. There are infinite ads on the web, but they’re so densely packed in with every web page that people just tend to ignore them now. Doing projects like this draw attention from the artists’ fans, and allow the advertisers to actually hold people’s attention longer. The longer you hold someone’s attention with an ad, the more impact it’ll have on them. Personally, I’d like to see more ad campaigns done like this, because it adds interesting content to the product’s story and can lead to integration of many types of media into one overarching story.
No comments:
Post a Comment