Gametrailers

Gametrailers (http://www.gametrailers.com/) is a website made exclusively for video coverage of video games. It’s been very successful because it’s proven to be a reliable source for video game media. The website got started in 2003 as a simple hub for video game media releases, but in 2005 the company was bought by MTV and really took off. Since that point MTV has turned it into a key player in the online distribution of video game news and trailers. Their video game coverage has expanded; they now do previews and reviews in video form, and have online shows dedicated to video game-related content. Today, Gametrailers could most easily be described as a video game news publication that is entirely online. They get interviews with developers and industry executives and are able to release videos of them; they have online news shows with industry interviews; they get a lot of exclusive trailer releases for games and are always extremely quick to host any trailer released to the public. Gametrailers is a model of what news distribution could one day be; in fact, it seems to be trailblazing that concept and proving the worth of online distribution. I wouldn’t be surprised to see more sites like Gametrailers pop up in different media spheres over time.