Wednesday, December 16, 2009

Rapchop/Jamwow



I don’t quite know the story behind why this guy made these—probably just to do it—but I have seen these two remixes used as actual commercials for the products late at night on Comedy Central and Spike TV. Personally, I like them; it’s a very inventive way to reinvent the commercials, and I think it was a very good idea to play on these videos’ popularity to revitalize the related products. It’s interesting because, instead of shutting the videos down, they actually embraced the creative reworking and used it. I’d love to see more remixed ads like these used as actual commercials instead of just being shut down and removed from the internet. I think that embracing projects like this could one day possibly lead to a relaxation of copyright laws and substantial growth in artistic creativity. A lot of creativity seems to be stunted right now because of how hard it is to work around copyrights and make anything similar or related to an established copyright.

No comments:

Post a Comment