Inglourious Basterd Commercials

I’m bringing up the ads for this movie because of the design principles behind them. The trailers clearly portray a movie packed from beginning to end with non-stop action. Anyone who’s watched the movie will tell you this isn’t the case. More than anything, the movie is considered to be a war drama (according to IMDB); there is a deep story involved. In fact, the trailers portray almost all of the action scenes in the movie, and the movie is over 2 ½ hours long. It’s a deep movie, but it’s still has its fair share of action sprinkled throughout. I think that the movie was advertised in the almost-misleading way that it was in order to draw a more action-oriented crowd that normally wouldn’t have bothered going to see some form of a drama. The movie was made to blend action and drama, and the advertising was made to draw the part a specific part of the target audience that may not have initially been interested in the concept. It’s a slippery slope between what these ads did and flat-out misdirection, but I still think they pulled it off well. However, I don’t think this should gain speed as a marketing strategy, because it would be far too easy for it to go off track.